Main Responsibilities

• Analyze experiments data and metrics; draw conclusions and suggestions; assist in prioritizing ideas and hypotheses;
• Build dashboards, present findings and make recommendations based on analysis across multiple devices, websites and user segments;
• Support Growth Conversion Team/CRO specialists and other stakeholders with ad-hoc analyses or explanations;
• Provide decision support for key business people and product development teams using the data and your analyses;
• Analyze and optimize conversion funnels; detail user flows, conclude “happy paths” to drive measurable increases in conversion rates and revenue;
• Improve and automate processes and results delivery, develop and maintain supporting code, and research new options for raising own and overall efficiency.

Core Requirements

• 3+ years experience in CRO/Experimentation data analysis and analytics tools;
• Strong communication skills, a proactive approach, analytical problem-solving abilities, and a collaborative mindset, being an effective and versatile team player;
• Curiosity and drive to learn, change and improve, interest in digital marketing and human behavior;
• Ability to communicate and use latest data visualization techniques to make patterns visible even for not-so-data-nerdy colleagues;
• Strong logic and ability to dig, derive and detect principles and patterns of consumer’s behavior from data;
• Understanding the WHY behind the data and delivering actionable insights to further improve UX and conversion rate optimization;
• Understanding of web analytics and the conversion optimization space using tools like GA, GA4, Looker and others;
• Experience in performing A/B testing, usability tests or user research;
• Solid understanding and experience of SQL (Google BigQuery as an advantage) and Python or R (for data modeling and general development);
• Solid understanding of statistics, probability, distributions, hypotheses testing, Bayesian statistics.